I’m Jaipreet Uppal, a creative director and experiential designer based in the New York metropolitan area. I shape creative visions and bring them to life through spaces, experiences, and moments that invite people into a brand’s world.
My process begins with the concept and carries through to the final execution. I establish the story, mood, and visual direction, then translate that vision into spatial design, materials, lighting, furniture, florals, and styling. From early sketches and 3D visualizations to fabrication collaboration and onsite art direction, I stay closely involved to ensure every detail serves the larger idea.
My work spans luxury hospitality, cultural events, retail, and brand experiences, with projects for Coach, McLaren, Instagram, Indeed, and the Brooklyn Museum. Across each, I bring an eye for proportion, texture, and atmosphere, creating environments that feel considered and distinctive.
I hold a master’s degree in Exhibition and Experience Design from the Fashion Institute of Technology, with a foundation in interior design and visual presentation.
For creative partnerships and project inquiries, let’s connect.
