To raise awareness of the new nonstop DFW–Fiji route, we partnered with Tourism Fiji and Fiji Airways to surprise travelers with an in-airport lounge featuring massages, complimentary Fiji Water, and a Fijian artisan market supporting Rise Beyond the Reef’s work empowering rural Fijian women. This immersive activation celebrated the launch of Fiji Airways’ first ever nonstop service from Dallas–Fort Worth (DFW) to Nadi (NAN) and highlighted Fiji’s culture and hospitality. Paired with campaign events across Dallas, the effort drove awareness of the new direct route and positioned Fiji as an accessible and desirable destination for U.S. travelers.
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