A celebration of Cécred’s launch at Ulta Beauty, set within a salon-inspired world of soft white draping, black-and-white checkerboard flooring, and sculptural product displays. Chrome salon chairs and hooded dryers brought familiar haircare rituals into the space, while ingredient vignettes, branded apparel, and oversized bottle forms created moments for discovery and photography. The all-white setting carried through to the guest celebration, bringing the brand’s visual language to life at every scale.
PROJECT: CÉCRED × ULTA BEAUTY LAUNCH PARTY
