Media event designed to launch Colgate's new campaign "my smile is my superpower".Colgate's inspirational campaign, "My Smile Is My Superpower," strives to redefine beauty standards and inspire confidence in a world where originality is sometimes overshadowed by conformity. The event experience included an art gallery, part photo studio, and even part makeup studio – and all of it was executed with a bold design and attitude while remaining the distinctly upbeat.
creative Agency: MAKEOUT
client: colgate
Location: highline stagesall rights reserved to colgate & MAKEOUT
